Challenge
The Flemish Bee Institute (VBI) approached us with a request that was as buzzing with potential as a hive. They were ready for growth but weren’t entirely sure what form that needed to take. They mentioned an “eventual rebranding,” but their exact needs weren’t entirely clear. What they did know, however, was that they wanted to attract new audiences, spread their wings, and grow in a meaningful way. It was time to give their mission a fresh sting in the tail and create something truly buzzworthy.
Our approach
We kicked off by carefully fine-tuning their specific needs—after all, even the busiest bees need direction. Our first task was to help VBI clearly define their objectives. After diving deep into their current positioning and goals, we discovered that their identity needed to reflect their ambition to expand and attract new audiences.
Our conclusion? VBI needed a rebranding that would both clarify their mission and bee irresistible to their target groups. This wasn’t just about a fresh logo—VBI also needed a new baseline to communicate their values and activities clearly. And to really make some noise (or should we say, a bzzz?), we recommended an awareness campaign that would make sure their message buzzed across the region and reached the right audience.
Solution
We got to work designing a rebrand that wasn’t just fresh, but also buzzed with character. The new branding captured the essence of VBI’s important work while giving it a modern twist to appeal to both their current and potential supporters. To make sure their message got off the ground (and into the hive of public awareness), we rolled out an eye-catching awareness campaign with bold, quirky visuals.
The highlight? A series of street-level stickers featuring clever “bee facts” that literally stopped people in their tracks. These bee-autiful stickers, placed strategically around busy public spaces, gave the VBI brand visibility where it mattered most. Each sticker shared “bee-yond interesting” facts, encouraging passersby to stop, smile and learn about VBI’s mission in preserving bee populations and biodiversity.
Result
The result was a honey-sweet success—a rebranding for one of the most important environmental non-profits in the region. With a new identity and a baseline that perfectly captured their values, VBI is ready to attract the new audiences they needed to help them grow. Thanks to a clever campaign that raised awareness (and a few eyebrows), their message is now buzzing around town.
This wasn’t just about giving a non-profit a fresh look; it was about empowering them to expand their hive and continue their crucial work in protecting bees and biodiversity. In the end, the new brand gave VBI the wings they needed to fly. Or as we like to say, this project turned out to be the bee’s knees!
