Client’s request
Enterprise Ireland France is an entity that promotes the capabilities of Irish companies to the French market. But how to communicate and how to you improve this was Enterprise Ireland France’s question. Create and increase awareness about Irish companies in France.
Our approach
After an introduction and really getting to know the objectives of Enterprise Ireland France we proposed the following: a content driven campaign. To drive EI France’s content in to success.
Targeted and meaningful communication is our cornerstone of success.
A tailor-made content production per sector in function of the needs was a must to get the intended attention, build and engage the community.
A content driven campaign pays off in multiple areas:
Results
With the Irish saying: “Show the fatted calf but not the thing that fattened him.” in the back of our minds we developed a unique and successful campaign in which The Irish Advantage always stood out.
