Client's request
In a concentrated market with declining meat consumption, compose a smart medium-term marketing mix, in line with defined sales objectives and key brand values.
Our approach
Noyen’s story is a real one, a strong one. They started writing it hundred years ago. And guess what: it is more actual than ever. The conscious consumer is looking for brands with a true story, embodying values like honesty, transparency and respect for animals and humans.
So, time has come to conquer a larger audience of customers sharing the same values. As tradition is key at Noyen, Chantal consequently based the marketing strategy on a traditional but still accurate model, Kotler’s 4 P model.
A traditional model that uses creative exercises to create useful consultation moments and initiates a constructive thought process. Adapting it to the current reality of marketing priorities.
Frequent workshop sessions with the management team helped us writing out the overarching marketing mix.
Results
Choices were made, decisions taken and priorities set on the product facets to focus on, distribution policy, pricing and the use of the right and efficient communication tools.
