Florette – consumerpanel for product launch in a new product category

Client’s request

Florette aims to enter the market of catering products with a new product range, targeting key players in the retail sector in Belgium. The retail environment necessitates “profound thinking” (deep-dive) to introduce a series of products in today’s competitive landscape. Launching new products in a new category is an ambitious step, requiring a qualitative exploration of the core target audience to uncover taste preferences, brand associations and purchase stimuli. Subsequently, defining the brand packaging is crucial.

Our approach

Execution of 8 consumer panels in Belgium

(Brussels, Liège, Tournai, Ghent, Antwerp, Kortrijk, Genk, and Leuven).

(planning, venue rental, tasting, visual elements, promotional material).
Selection and recruitment of consumers for the panels.
Establishing methodology and approach
Composition of the questionnaire focused on consumption habits, purchasing behavior, Florette brand DNA, taste quality of recipes, and elements/messages crucial on the packaging to enhance purchases.
Data collection
Via Google Forms (digital) and interactive group discussions (audio clips).
Panel animation by Chantal.
Analysis and presentation of results.
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  • A representative study = 8 qualitative consumer panels providing relevant input for decision-making and prioritizing market entry.
  • Data analysis.
  • Strategic advice for commercial orientations.
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